Category Archives: Website Optimization

The continuous process of making websites perform better. Website Optimization will improve your site’s performance by boosting search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, revving up site speed to retain users.

The Basics of Persuasion

For an internal meeting at Budeco, I made a short presentation about persuasion. Of course I would like to share it with you.

I talked about the 6 principles of persuasion by Robert Cialdini, some examples, a bit about what we can expect in the future and the ethics of persuasion. The line between persuasion and delusion can be very thin.

  1. Reciprocity
  2. Commitment and Consistency
  3. Social Proof
  4. Authority
  5. Liking
  6. Scarcity

If you havent read the book of Cialdini and you’re in to marketing, or not, but just interested in to the psychology of persuasion then this book is a must read.

Here are also some interesting resources that I used:

Remove www from the URL

I found out that I had a little problem with a 301 redirect. Www.simonvreeman.com didn’t redirect to simonvreeman.com. It’s important to check that. Because when http://www.domain.com doesn’t redirect to domain.com or vice versa you get a problem with duplicate content. Search engines don’t like duplicate content. If they found out that the same content is on different websites, they will throw you out the search results.

# Remove www from URI
RewriteEngine On
RewriteCond %{HTTP_HOST} ^www.simonvreeman.com$ [NC]
RewriteRule ^(.*)$ http://simonvreeman.com/$1 [L,R=301]

To solve this problem, I used this snippet of code and pasted in the .htaccess file. Luckily on of my favorite WordPress plugins can solve this problem very easy. The WordPress SEO plugin by Joost de Valk has an option to edit the .htaccess file and the robots.txt.