Category Archives: Entrepreneurship

Starting as an Online Business Developer at Budeco

Yes, another career update. After I started my own company with Coen Jacobs and started as an online marketeer at Van der Valk. I am now also going to work at Budeco as an online business developer. That means i am going to help Budeco customers with SEO, SEA, Social Media and help them measure and achieve their goals.

SEO, SEA … What?

At Budeco, i can help you with:

  • Optimising your website, in terms of both structure and content, in order to increase the chances of your target group finding you;
  • Optimising the use of your online advertising budget (e.g. Google Adwords);
  • Developing and implementing an effective strategy to deploy social media (Twitter, LinkedIn, Facebook, etc.) so that they generate more business for you;
  • Practical support with the creation of online content, conversations with your target group and responses to your environment;

About Budeco

Budeco – the Business Development Company, helps organisations that are really good at something to earn (more) money with that something.

Budeco helps companies from a multi-disciplinary perspective to innovate and to develop new services and markets. Budeco specialises in projects that interface with contemporary forms of marketing and communication and innovative internet applications.

Steve Jobs – How to live before you die

Update 1 dec: Steve Jobs’ Vision of the World in 46 seconds.

When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.

That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.

Once you learn that, you’ll never be the same again.

Update 6 Oct: Two things I learned from Steve Jobs that changed my life: 1. Think Different. 2. Stay Hungry, Stay Foolish. May he rest in peace.

At his Stanford University commencement speech, drawing from some of the most pivotal points in his life, Steve Jobs, CEO and co-founder of Apple and Pixar, urges us to pursue our dreams and see the opportunities in life’s setbacks — including death itself.

“Stay hungry, Stay foolish”

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.

They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can’t do is ignore them because they change things.
They push the human race forward.

And while some may see them as crazy, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

“Think Different”

David McCandless – The beauty of data visualization

David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut — and it may just change the way we see the world.

Simon Sinek – First why and then trust

Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codified what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them.

Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began helping his friends and their friends to find their “why” — at first charging just $100, person by person.

Never planning to write a book, he penned Start With Why simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

Now Simon takes the next step. After why comes : trust. I also recommended you to see his presentation at TEDxPugetSound about How great leaders inspire action.