For an internal meeting at Budeco, I made a short presentation about persuasion. Of course I would like to share it with you.
I talked about the 6 principles of persuasion by Robert Cialdini, some examples, a bit about what we can expect in the future and the ethics of persuasion. The line between persuasion and delusion can be very thin.
- Reciprocity
- Commitment and Consistency
- Social Proof
- Authority
- Liking
- Scarcity
If you havent read the book of Cialdini and you’re in to marketing, or not, but just interested in to the psychology of persuasion then this book is a must read.
Here are also some interesting resources that I used:
- A blogpost by Maurits Kaptein about Persuasion Profiling.
- A presentation by Guido Jansen about Online Persuasion with lots of examples.
- A Pinterest board with more examples of persuasion by Micha Coster.
