KLM did a great job with the KLM Surprise action. They used social media as a tool. On Twitter they where looking for passengers that were about to fly with KLM. Then they bought a lite present for them and gave it to the passenger. The result was that the passenger tweeted about the little present that they got from KLM. Awesome right?! You should see the YouTube video.
Now they had another ‘social media’ campaign. You can win a trip to a destination of your own choice. First you have to sign up for the newsletter and then you can tweet about or you post it on you Facebook Wall. The strange things are that you must sign up for the newsletter otherwise you can’t win a trip. And that you have te make a OAuth connection with KLM to tweet it or to share it on your Facebook Wall.
It just doesn’t fit together. Why not just a share link? Why do I have to make a OAuth connection with KLM? After I make the connection, KLM can access my data, post tweets, or even steal my data. I don’t want that! I still want a little bit of privacy. It’s just not what I would expect after their awesome surprise action. I hope their next campaign will be better. Just don’t use OAuth when it’s just for one tweet or Facebook status update. Use something like this:
Share on Twitter
<a href="http://www.facebook.com/sharer.php?u=http://simonvreeman.com/&t=Posting%20a%20status%20update%20without%20a%20OAuth%20connection" target="blank">
Share on Facebook
This is a new Twitter share link. It will automatically add the URL of the page to the tweet and the URL will be shortened by Twitter own URL shortener.
Share on Twitter